The talk will shed light on all technological advances in re-manufacturing what is called waste products to revolutionize urban life, rejuvenate organic agriculture, create local jobs and simulate local economies. It will also shift the perspective of the public from looking at waste as a problem to looking at it as a resource.
In an age where various digital producers are fighting for our attention, creators are faced with the challenge of creating enticing yet relatable content. Although disruptive content grabs the attention of the masses, it often times does not provoke or engage thinking. How do we balance between creating content that is interesting to the masses while also creating positive behavior?
Moderated by: Jassim Al Qames
-Hamad Al Najjar: Producer and Director
-Anes Al Rayes: Co-Founder and Executive Creative Director, Beattie + Dane
-Bibi Alabdulmohsen: Social Media Influencer